The Wholesale Method vs Amazing Selling Machine: wholesale or building your own brand?
The short answer
The Wholesale Method focuses on the wholesale route: evaluating and sourcing established products for resale. Amazing Selling Machine: AI Edition describes building your own differentiated ecommerce brand across Amazon, Shopify, and other channels, with training, AI tools, live coaching, and implementation support.
Start with the business you want to operate, not a contest over which course has more modules. These are different paths, and coaching is not unique to our offer.
| Decision | The Wholesale Method | Amazing Selling Machine |
|---|---|---|
| Starting model | Evaluate established products and wholesale sourcing relationships | Build a differentiated brand you own |
| Teaching emphasis | Product review, supplier validation, unit economics, inventory decisions | Customer and product selection, suppliers, brand positioning, content, Shopify and Amazon setup, and paid traffic |
| Support to ask about | Which coaching path matches the help you want | Which membership, live coaching, tools, and support terms apply, and for how long |
| Best first question | How much supplier, product, and inventory work do you want to do? | How much brand building and marketing work do you want to do? |
Starting model
- The Wholesale Method
- Evaluate established products and wholesale sourcing relationships
- Amazing Selling Machine
- Build a differentiated brand you own
Teaching emphasis
- The Wholesale Method
- Product review, supplier validation, unit economics, inventory decisions
- Amazing Selling Machine
- Customer and product selection, suppliers, brand positioning, content, Shopify and Amazon setup, and paid traffic
Support to ask about
- The Wholesale Method
- Which coaching path matches the help you want
- Amazing Selling Machine
- Which membership, live coaching, tools, and support terms apply, and for how long
Best first question
- The Wholesale Method
- How much supplier, product, and inventory work do you want to do?
- Amazing Selling Machine
- How much brand building and marketing work do you want to do?
Why the model difference matters
ASM's current page covers selecting a customer and product, finding suppliers, building brand positioning and assets, setting up Shopify, and launching on Amazon with paid traffic. That is a broad brand-building agenda rather than reselling existing products.
Our approach concentrates on deciding which established products deserve a closer look, whether sourcing and selling requirements can be met, and how the numbers fit your resources. The Boring Product Blueprint is one framework within that approach, not a guarantee that everyday products will sell profitably.
Neither route is automatic income. When you explore wholesale, include supplier legitimacy, selling approvals, order quantities, and storage or fulfillment in your evaluation, as Amazon's own guidance recommends.
Both offers deserve a fair support comparison
Amazing Selling Machine advertises live coaching during its included membership, a library of recorded coaching calls, community access, and AI tools. It would be misleading to call it just a video course.
Ask both providers what support looks like when you hit a real problem. Who reviews it? Is help general or specific to your work? Which services end when a membership period ends? What is your responsibility to implement?
Which direction fits you?
Consider ASM if building your own brand and learning several sales channels is the work you want to do. Review its current tools, membership, and access terms directly.
Consider The Wholesale Method if you are more interested in evaluating established products and building wholesale supplier relationships. Book a call and we will walk through the level of help that makes sense for your stage.
Do not pick a model because its advertising makes the work look easier. List the decisions you would face in the next few months and compare them with the time and resources you actually have.
Frequently asked questions
Is ASM only about Amazon?
Its current offer describes an omnichannel brand that sells on Amazon, Shopify, and beyond. Check the current curriculum for exact scope.
Does ASM include coaching?
Yes. The reviewed offer page includes live coaching as part of its membership, along with other support. Confirm the membership period and renewal terms before enrolling.
Is wholesale automatically safer?
We do not make that claim. Evaluate the actual sourcing, eligibility, numbers, and workload rather than assuming a business-model label removes risk.